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NIKE PRIVACY POLICY and COOKIE POLICY

Updated and Effective: March 2021

This privacy policy describes the personal data collected or generated (processed) when you use Nike’s websites (“Sites”), mobile applications or other digital experiences operated by Nike (such as our WeChat Mini App) (“Apps”).  It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

 

WHO is Responsible for the Processing of Your Personal Data?

The Nike entity responsible for the processing of your personal data will depend on how you interact with Nike’s Sites and Apps and where you are located in the world. The relevant Nike entity are referred to as “Nike”, “our”, “we” or “us” in this privacy policy.

Please review our {{agreement:localEntities:List of Local Entities}} for the name of the Nike entity responsible and the appropriate contact information.

In this privacy policy:

personal data means all kinds of information recorded in electronic or other forms, which can be used, independently or in combination with other information, to identify a natural person's personal identity.

sensitive personal data means personal data, if leaked, disclosed or abused, may endanger personal and property safety, and easily lead to the harm of one’s personal reputation, mental and physical health, or lead to discriminatory treatment.

WHAT Personal Data Do We Collect and WHEN?

In this section we explain the personal data we may collect and in the “WHY and HOW Do We Use Your Personal Data?” section of this privacy policy we explain the business functions the personal data is collected for.

We ask you for certain personal data to provide you with the products or services you request. This includes when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or otherwise use our Sites or Apps.

This personal data includes your:

  • contact details including name, email, telephone number and shipping, billing address;
  • login and account information, including screen name, password and unique user ID;
  • personal details including gender, hometown, date of birth and purchase history;
  • payment or credit card information;
  • images, photos and videos;
  • data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size);
  • fitness activity data provided by you or generated through our Sites or Apps (time, duration, distance, location, calorie count, pace/stride); or
  • personal preferences including your wish list as well as marketing preferences.

We collect additional personal data from you to enable particular features within our Sites and Apps.  We request access to your phone’s location data to log your run route, your contacts to allow you to interact with your friends, your calendar to schedule a training plan or your social network credentials to post content from an App to a social network.  This personal data includes your:

  • movement data from your device’s accelerometer;
  • photos, audio, contacts and calendar information;
  • sensor data, including heart rate and (GPS) location data; or
  • social network information, including credentials and any information from your public posts about Nike or your communications with us.

When interacting with our Sites and Apps, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below.  This data includes:

  • Device IDs, call state, network access, storage information and battery information; and
  • Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.

As further explained below in the “PROTECTION and MANAGEMENT of Your Personal Data” section below, we will take technical and organizational security measures to protect your data, but there still could be risks associated with providing your personal data. If you choose not to provide certain types of your personal data or sensitive personal data, you may not be able to use our Sites and Apps to their fullest extent.

We take appropriate measures in protecting and using your personal data that may be sensitive personal data (such as that identified in bold above) and will obtain your explicit consent for use of your sensitive personal data where required by applicable law. For more information about our handling of data about your fitness activity and physical characteristics, see the “Use (Processing) of Workout Info” section below.

We may also obtain personal data from third parties necessary for purposes of providing our services as described in this privacy policy. We will confirm that such personal data comes from legal sources and these third parties have obtained necessary consent to share such personal data with us.

KIDS

We comply with applicable law and do not target or intend to attract children to register on our Sites and Apps when they are under the legal age limit of the country in which they reside.

TOOLS to Manage What Personal Data We Collect

When using our Apps and Sites, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications.  We may obtain this consent through the Apps or Sites or using the standard permissions available on your device.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data.  For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing.  We encourage you to familiarize yourself with and use the tools available on your devices.

WHY and HOW Do We Use Your Personal Data?

We use your personal data in the following ways:

To Provide the Features of the Sites, Apps, and Services You Request

When you use our Sites and Apps, we will use your personal data to provide the requested product or service.  If you make a purchase on Nike.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased, to help you resolve a problem or question.

If you use our Apps to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the App.  Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data.  We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the App.

In many cases, to use particular features within our Sites and Apps, you may need to provide Nike with additional data or additional consent to use particular data in a certain way.  For example, to use the heart rate tracking features of our Apps, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning Nike’s products, services, events and other promotions.  You can opt-out at any time after you have given your consent.

If you are an existing customer of Nike, we may use the contact details you provided to send you marketing communications about similar Nike products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike’s Sites and Apps, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business.  When you make a purchase, we use that information for accounting, audits and other internal functions.  We may use personal data about how you use our products and services to help us diagnose technical and service problems and administer our Sites and Apps.

To Protect Our or Others' Rights, Property or Safety

We may also use your personal data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

For General Research and Analysis Purposes

We use data about how our visitors use our Sites, Apps and services to understand customer behavior or preferences.  We may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.  

Use (Processing) of Workout Info

As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, “Workout Info”, to provide our Apps and other services.  Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used.  As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike’s internal policies, will obtain your consent for use of your Workout Info. Click {{agreement:DataLearnMore:here}} to learn more.

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Legal Grounds

We rely on certain legal grounds to process your personal data without your consent, including grounds: (i) as required by laws and regulations; (ii) directly related to national security and national defense security; (iii) directly related to public security, public health and major public interests; (iv) directly related to criminal investigation, prosecution, trial, enforcement of judgments, etc.; (v) for protecting your significant legal rights or significant legal rights of other individuals, and it is difficult to obtain your consent; (vi) as necessary for maintaining safe and stable operation of our Sites and Apps; and (vii) as necessary for the performance of the contract with you .

SHARING of Your Personal Data

Nike’s Sharing

Nike shares your personal data with:

  • Nike entities for the purposes and under the conditions outlined above. 
  • Third party service providers processing personal data on Nike’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features.  When using third party service providers we will require them to implement appropriate technical and organizational measures to protect your personal data and process the data only for purposes set out in this privacy policy. 
  • Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites and Apps or violations of our Sites’ and the Apps’ Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting). 
  • to any other third party where you have provided your consent.

We use third-party Software Development Kits (SDK) to provide you better service. When we integrate third-party SDKs to our Platform, we strictly monitor those SDKs to protect the security of your personal data. You may find a catalogue of the third-party SDKs {{agreement:appattributes:here}}.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).  We will require the third parties receiving your data to comply this privacy policy, or otherwise obtain your consent separately.

Your Sharing

When you use certain social features on our Sites or Apps, you can create a public profile that may include information such as your screen name, profile picture and hometown.  You can also share content with your friends or the public, including information about your Nike activity.  We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.

PROTECTION and MANAGEMENT of Your Personal Data

Encryption & Security 

We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data.

In case of personal data security incidents, we will respond in accordance with our incident management plan. We may also report the security incidents to competent authorities in accordance with applicable law.

International Transfers of your Personal Data

The personal data we collect (or process) in the context of our Sites and Apps will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, we will protect that personal data as described in this privacy policy.

Retention of your Personal Data 

Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).

YOUR RIGHTS Relating to Your Personal Data

You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate;  (iv) deletion of your personal data; or (v) closure of your account, in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.

If you like would to request a copy of your personal data or exercise any of your other rights, please email us at privacy@nike.com.

Opting Out of Direct Marketing

If you have a Nike account, you can opt-out of receiving Nike’s marketing communications by modifying your preferences in the "My Account->Account Settings" section of our Sites. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. In other experiences within Nike’s Sites and Apps, there may be additional opt-out methods available. Alternatively, you can contact us using the contact details in the “Question and Feedback” section below.

COOKIES and Pixel Tags

Nike collects information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.

We use cookies and pixel tags to track our customers’ usage of the Sites and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Sites. There are generally three categories of cookies used on our Sites:

  • Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
  • Performance: These cookies allow us to improve our Sites’ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
  • Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Sites through social media.  Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Sites or otherwise), we recommend installing a web browser plugin built for this purpose.  You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not function properly.

USING Nike Sites and Apps with Third-Party Products and Services

Our Sites and Apps allow you to interact with a wide variety of other digital products and services.  For example, our Sites and Apps can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services. 

If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies.  For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there. 

Our Sites and Apps may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.

CHANGES to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Sites and Apps. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in March 2021.

QUESTIONS and Feedback

We welcome questions, comments, and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us via: (i) the “Contact Us” section of our website; or (ii) an email to privacy@nike.com.

Our Data Protection Officer’s contact details are: Nike Privacy Office, Nike Commercial (China) Co., Ltd. No. 99, Jiangwancheng Road, YangPu District, Shanghai, China or privacy@nike.com.

If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. If you are not satisfied with the response you receive, you may lodge a complaint with the relevant regulatory authority in the country in which you reside.

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